At a time when flexibility and innovation are today's buzzwords, and everyone wants to be innovative and creative, is anyone paying attention to ethics? Workshops and sessions for designing thinking 'outside the box' are popping up like mushrooms after the rain. But what about dealing with seemingly trivial and yet significant matters such as: recognizing and understanding the organization's values, the meaning of social responsibility, and how to apply and assimilate the declared values into the organization’s daily activities?
The ethics of senior decision-makers is relevant and important today as it ever was, if we want to overcome organizational blindness and highlight the link between the behaviors of an organization’s senior management and the norms that have taken root within it.
The terms "professionalism" and "responsibility" are not just items in the code of ethics, and it is not appropriate to discuss their meaning only once a year in a seminar or when a disaster occurs. These values must be assimilated and become an integral part of the deep, yet routine, thought process of every senior member of any organization.